OgilvyOne Singapore recently caught up with Dr. Vinton G. Cerf a.k.a “The Father Of The Internet” and currently VP, Chief Internet Evangelist for Google.
We’ve managed to catch some really insightful content from the video interview we’ve had with him. He shares with us some advice on how brands should leverage social media and also what he thinks the future of the Internet will be.
It’s really juicy insights from one of the founders of the Internet! More of such interviews can be found at www.youtube.com/theopenroom
Google’s Advice On How Brands Can Leverage Social Media
If you were present at the Ogilvy Singapore Verge Digital Summit, a million thank yous for making it down. I hope your time spent there was fruitful because it certainly was for me.
I’ve always believed in the one true constant of life: Change.
More and more consumers in Asia Pacific are going online and spending more time there. They are shifting their time spent on traditional media to online and mobile media. Yet marketers in this region are slow to react to this paradigm shift in consumer behaviour. As marketers, we’ve got to realised the major changes in consumer trends and embrace it. Traditional media may yield the same results for many still… but that will change over time.
One of the ways to address these changes is through education and smart debate. Verge facilitates this very well and I’m hopeful for more of such digital conferences to happen in Asia Pacific.
Anyways, for those who missed the Ogilvy Verge Digital Summit at Chijmes…
Here are the slides from several of our keynote speakers. The slides can be downloaded so feel free to take it and distribute it around. If you do not have a slide share account and find signing up for it a hassle, it can also be downloaded by clicking the titles of the presentations.
if you haven’t already seen this, i hope it inspires you somewhat that this is a new age of information we’re drawing ourselves into, and the old ways.. well, they’ve laid a great foundation, but they’re going to have to be used to giving some of that control over to us - the user.
[...] like to see more corporate-led initiatives for sharing/collaboration. Something along the lines of Verge or Web Wednesdays or Third [...] Unique-Frequency.com » Blog Archive » Postscript: Where Are Corporates In Taking The Lead? on Verge - The Ogilvy Digital Summit
Brian Koh
I work in Ogilvy's Global 360˚ Digital Influence Team and currently based in my home country of Singapore. My personal blog is harmless? bananas!