So simply put. Thanks to Pat Law for sharing this:

Social Media in Plain English from leelefever on Vimeo.

If you’ve been in Singapore for the past few years, you probably know who Mr Brown is.

The self proclaimed “L’infantile terrible of Singapore” does not hold back much on his views on current affairs and politics in Singapore. With Mr Brown’s unrivaled wit and humour, it is little wonder that his blog is one of the most widely read blogs in Singapore; his podcasts are so famous that Singapore Prime Minister Mr Lee Hsieng Loong mentioned about it in his National Day Rally Speech.

Having put up the perspectives of Media/ Brand Owners (Google, Yahoo!) and journalist (Jeremy Wagstaff) have on social media, we are glad to now present a blogger’s perspective on social media.

For marketers out there looking to reach out to bloggers and the social media community, these videos are a must watch!

The OgilvyOne Singapore team has been embarking on several video and audio interviews with social media and digital thought leaders in the industry. This time, we caught up with Ken Mandel, VP and MD of Yahoo! South East Asia.

Ken is a veteran in digital marketing and whatever advice he gives, I suggest you listen hard!

In this video snippet of his interview, there are 3 key points he made that I think brands should really consider….

1) You’ve got to jump into social media, get the key learnings and see what works, what doesn’t.

2) Its hard to dabble in social media, therefore you need to do your home work before you enter it.

3) In social media, you must have a sustainable strategy and commit a considerable amount of time or else the plan will fail.

Personally, I feel that this social media phenomenon will only get more complicated as technology and consumer behaviour evolves. If brands do not start engaging in social media properly now, I’m afraid they’ll have an even tougher time in future. Maybe then, it’ll all be too late.

Dear brands, the time is now. The time to do something about your future in social media.

OgilvyOne Singapore recently caught up with Dr. Vinton G. Cerf a.k.a “The Father Of The Internet” and currently VP, Chief Internet Evangelist for Google.

We’ve managed to catch some really insightful content from the video interview we’ve had with him. He shares with us some advice on how brands should leverage social media and also what he thinks the future of the Internet will be.

It’s really juicy insights from one of the founders of the Internet! More of such interviews can be found at www.youtube.com/theopenroom

if you haven’t already seen this, i hope it inspires you somewhat that this is a new age of information we’re drawing ourselves into, and the old ways.. well, they’ve laid a great foundation, but they’re going to have to be used to giving some of that control over to us - the user.