Pat Law

Posts (7)

Pat is an account manager spanning two practice groups at Ogilvy PR — Technology and Innovation and 360° Digital Influence. An integrated communications specialist in both traditional and digital media for global and local brands, her responsibilities include regional integrated planning, revenue forecasts and working in tandem with the clients and media teams, to ensure the quality and accountability of work.

Prior to joining Ogilvy PR, Pat was senior account manager at Arc Worldwide, leading Tiger beer and Hewlett-Packard’s regional and local interactive campaigns. As brand guardian for both brands regionally, Pat oversaw the conceptualisation, development, implementation and execution of campaigns over eight different markets, including Greater China, Hong Kong, Indonesia, Korea, Malaysia, Taiwan, Thailand, and Vietnam.

Arc Worldwide’s regional success with Tiger beer led to the agency being awarded its interactive business in Singapore. As a result, Pat was involved in establishing Tiger beer’s brand architecture and its macro strategies within the digital space in Singapore and across Asia. Other blue-chip accounts included Diageo and Visa.

At TBWA\ Singapore, Pat developed strategic communication campaigns for global brands including adidas, M&M’s, Palm, and Royal Salute. She played an integral role in enhancing adidas’ brand presence with its target audience in the digital space, creating a successful, and ongoing, partnership with the largest portal of online influencers from the running community, sgrunners.com.

An avid writer, Pat also writes on her personal blog blankanvas, which sees an average of 50,000 unique visits a month.

Connect with Pat in the following ways.

Email: patricia.law@ogilvy.com
Blog: http://blankanvas.bypatlaw.com
Somewhat a blog: http://shootingblanks.bypatlaw.com/
Delicious: http://delicious.com/patlaw
Flickr: http://www.flickr.com/photos/patlaw
MyAlltop: http://my.alltop.com/patlaw
Plurk: http://www.plurk.com/patlaw
Twitter: http://twitter.com/patlaw