As such, lots of the new users, who have not had the benefit of experiencing the early years of Facebook actually do not add in their networks and hence just set up profiles.

Hence I personally believe the stats for Singapore to be much higher. But of course it would have the same impact on other countries hence percentages and ratios would be much better indications going forward until Facebook actually oublishes stats based on GeoIP activity.

Also Singapore is a very porous market with its large foreign population and hence many of the fastest early adopters were not necessarily from our relatively small college populations. Instead it was the kids from the international schools who adopted them faster and large swaths of foreign talents jumped onboard next as they had the most pressing need to network.

I think by now, Facebook has already achieved extremely high mindshare in the Singapore market and definitely marketers are drawn to it in droves. However organic Facebook marketing does seem very challenging with the recent slowdown in app growth and policies that clamp down on organic growth in the name of user experience.