» How to “pitch” bloggers…Blankanvas gets it

How to “pitch” bloggers…Blankanvas gets it

by Tania Chew on August 18th, 2008

I hate using the phrase “pitching bloggers” ‘cuz it sets my teeth on edge and I think creates a negative perception from the get-go…but for lack of a better phrase, here are 11 points straight from one horse’s mouth that every communications professional should hard-code into their heads. We need to stop propagating PR flackdom!

I sometimes don’t blame bloggers for sliming some of the more clueless folks in my industry because we sometimes get so lost in The Message and in trying to please our clients that we lose sight of what it is we’re really here to do. COMMUNICATE. And, as far as The Open Room is concerned, communication has got to be open and real. Remember how to talk to people? Like, really talk?

When I’ve spoken about Digital Influence…both internally as well as to clients and prospects…one of the things I always stress is the need to listen and understand. Blankanvas’ points #7 and #8 are your starting points. How can we ever know how bloggers tick if we’re not online in the space and using the tools? If you haven’t figured out RSS and the basics of Technorati yet, you need to NOW, otherwise chances are you’re going to get it all wrong.

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