Keynote Speeches From Ogilvy Singapore Verge Digital Summit
by Nicholas Guan on June 15th, 2008
If you were present at the Ogilvy Singapore Verge Digital Summit, a million thank yous for making it down. I hope your time spent there was fruitful because it certainly was for me.
I’ve always believed in the one true constant of life: Change.
More and more consumers in Asia Pacific are going online and spending more time there. They are shifting their time spent on traditional media to online and mobile media. Yet marketers in this region are slow to react to this paradigm shift in consumer behaviour. As marketers, we’ve got to realised the major changes in consumer trends and embrace it. Traditional media may yield the same results for many still… but that will change over time.
One of the ways to address these changes is through education and smart debate. Verge facilitates this very well and I’m hopeful for more of such digital conferences to happen in Asia Pacific.
Anyways, for those who missed the Ogilvy Verge Digital Summit at Chijmes…
Here are the slides from several of our keynote speakers. The slides can be downloaded so feel free to take it and distribute it around. If you do not have a slide share account and find signing up for it a hassle, it can also be downloaded by clicking the titles of the presentations.
Key Tenets of DigiMarketing By Kent Wertime, President Asia Pacific, OgilvyOne Worldwide
Brian Koh 
Tania Chew 
June 20th, 2008 at 7:29 pm
good stuff! thanks for uploading the slides.