360DigitalInfluence

i’ve actually got quite a fair bit to share, but i suppose the details can be further articulated in later posts. what i want to share is perhaps key takeaways that i got from Your Blog™ as a blogger from each of the presenters.

Overall
i know the session was about marketing your blog, but a great sense i got from each presenter, was that they actually don’t make money from their blog, but rather, their blog was both personal branding and a marketing tool for who they are as people, as personalities.

my suspicion (correct me if i’m wrong) is that earning a living from blog advertising for personally owned blogs is a bit of a myth. Whether it’s a question of eyeballs or sustainability, all three bloggers who shared use their blogs as pieces of thought leadership, reputation and authority. Only Arti, who was an ex-journalist was paid for her professional writing skills.

Yongfook: 8 profound and live changing things that happened because of my blog
Yongfook was one of my original heroes when i first started blogging in 2003. Back then, he was still writing his crazy Japanese food blog posts, talking about dealing with isolation in a rural Japanese village, and i thought “I want that! I want a really fun blog!” And so that’s my key takeaway, even as Yongfook matured and evolved to his current lifestream, he’s always maintained that unique Yongfook personality.

Arti Mulchand: Write Right
Key takeaway: You don’t have to use long flowery language to be a good writer. A good writer communicates clearly, gives readers content that is easily understood and makes a point. One good method to sustain reader interest, is by ’scattering gold coins’. Give them a good reason to read the next paragraph. Always.

Design Sojourn: How to be a __________ superstar
Key Takeaway: Managing your blog’s branding / personality so that you’re not an expert, but an authority on your given subject. My personal take on Brian Ling’s insight, is that it’s hard to be considered an expert in the field without actual accreditation, but being an authority is more feasible, valuable even perhaps. It allows you to share your opinions confidently, while always being open enough for discussion. Sometimes it’s not always about having the final say in things and have your words treated as ‘gold’, but being regarded in your area of interest / field of expertise. And you can play your cards right, is to share knowledge, share good things, invite different opinions, distill for further insights and maintaining both online and offline relationships. So those Technorati links that add to your authority? There’s some truth to that system!

Toysrevil: Eh, You Singaporean Meh?
Key takeaway: Original content. Toysrevil is the embodiment of passion when it comes to sharing knowledge, opinions on all things toys. But what really struck me, was how he puts his personal stamp on each picture he takes of a toy. In some sense, there is only one such picture in the world, they each tell a story, and convey important information for those in the toy scene. Each picture is uniquely his, and i believe that has helped add fans to his growing fan-base.

All’s well that ends well
And those were the key takeaways i got from the speakers! I’m sure everyone’s got an opinion and some key takeaways! May i invite you to share what yours were if you were here at Your Blog™ with us?

i’m really psyched! Our teams in in the States pulled together this great blog template for us and we’d really like to say a big thank you to everyone there!

As for us here, this really marks a new forray of connecting brands and bloggers. I think there’s a lot of value, not just in reading the conversations online, but having them offline as well. -) That’s what i figured out after working here for slightly over a year, that meeting the various communities within Singapore is how you make real, long lasting relationships that go beyond your professional capacity.

I think as consumers, we’re looking for a real and genuine experience, we’re all unique and individual, so as marketers, you can’t sell us average things, because we’re not average people.

This blog, is not the be all and end all to delivering good social media for bloggers and clients, rather, it is the begining of a new way of doing great things that give us all, a much more meaningful experience.

We’re not officially launched yet, but we’ll see you at the party!