Jan 21

What If…Being Honest Is A Good Thing?

Tania Chew

by Tania Chew
Category: What If....

This Newsweek story about Barack Obama’s 26-year-old speech writer is a fantastic reminder to all of us professional communicators of how compelling an honest human voice can be when it comes to telling a story.

I keep banging on about the importance and value of communicating openly and honestly, and this holds true especially for people in prominent positions…whether you’re the head of a company or the head of a country.

It’s easy to get lost in marketing messages and I cringe every time I see a press release or hear a speech that seems like a robot created it. Cold, meaningless, inanimate.

That’s why we like holding Open Room sessions…to let the human voices of our clients come through and tell the stories that people actually listen to. The kind of stories they in turn go on to tell others.

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