Yahoo! Advice To Brands On Social Media: “Just Try It!”
by Nicholas Guan on July 3rd, 2008The OgilvyOne Singapore team has been embarking on several video and audio interviews with social media and digital thought leaders in the industry. This time, we caught up with Ken Mandel, VP and MD of Yahoo! South East Asia.
Ken is a veteran in digital marketing and whatever advice he gives, I suggest you listen hard!
In this video snippet of his interview, there are 3 key points he made that I think brands should really consider….
1) You’ve got to jump into social media, get the key learnings and see what works, what doesn’t.
2) Its hard to dabble in social media, therefore you need to do your home work before you enter it.
3) In social media, you must have a sustainable strategy and commit a considerable amount of time or else the plan will fail.
Personally, I feel that this social media phenomenon will only get more complicated as technology and consumer behaviour evolves. If brands do not start engaging in social media properly now, I’m afraid they’ll have an even tougher time in future. Maybe then, it’ll all be too late.
Dear brands, the time is now. The time to do something about your future in social media.
Brian Koh 
Tania Chew 
